About Us

Menno Treffers

Treffers Alliance Management (TreffersAM) works with late stage startups to develop license programs for their products, technology or IPR.

Some products need a standardized interface to increase the product’s attractiveness. TreffersAM works with the business owners to determine what the best governance model is for creating the interface standard. TreffersAM may also facilitate the negotiations with potential standardization partners, and can lead the standardization process.

Menno Treffers facilitated the negotiations between the companies that founded the Wireless Power Consortium and managed the consortium from 2008 until 2021.

Menno facilitated the negotiations between the companies that founded the Zhaga Consortium and managed the consortium from 2010 to 2014.

At Koninklijke Philips he developed the VEEZA patent license program for CD-R discs and contributed to the creation of various industry standards, such as Super Audio CD and Blu-ray Disc.

Menno Treffers received a PhD in physics from Leiden University in The Netherlands.


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Easelink developed Matrix Charging™, a low-cost, energy efficient, automated conductive charging solution for electric vehicles. When a vehicle parks above a Matrix Charging™ pad,  a connector in the vehicle connects with the pad and the vehicle is charged safely and reliably with a direct physical connection.

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Solarge develops and manufactures solar panels with 50% lower weight and only ¼ of the CO2 footprint compared with the traditional glass-metal panels. The panels can easily be 100% recycled. The panels do not contain PFAS – an increasingly relevant advantage over glass-metal panels.

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energysquare brings efficiency and reliability to the user, by simplifying the access to energy and their charging experience.
Their Power by Contact™ technology allows users to charge devices simultaneously on a single surface, at maximum speed, with no electromagnetic waves and no energy loss.



CELUS facilitates an ecosystem for electronics engineering in which component manufacturers, distributors, EDA suppliers and customers collaborate to achieve better and faster development cycles and cost savings.

Zhaga Consortium logo

Zhaga Consortium

A global lighting-industry organization that aims to standardize interfaces of components of LED luminaires, including LED light engines, LED modules, LED arrays, holders, electronic control gear (LED drivers), connectors and sensing/communication modules.

Wireless Power Consortium logo

Wireless Power Consortium

The Wireless Power Consortium is an open, collaborative standards development group with more than 400 member companies. The members collaborate with a single purpose: worldwide compatibility of all wireless chargers and wireless power sources.


By completely re-inventing the core of the speaker driver, it is finally possible to rethink every form factor, unconstrained by traditional size to performance limitations. Over 10x more compact, flatter, lightweight audio – from Automotive to Consumer Audio – without compromising on sound quality and output.

Tsuapa Consortium

Tsuapa Consortium

A non-profit cooperation between on-line retail platforms and accredited test laboratories. Tsuapa enables automated verification of compliance with product safety regulations, easy identification of recalled products, and easy investigation of suspect products.

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