Two interface standards will compete for adoption when they target the same application and are mutually exclusive (cannot be combined in a single product). Managing competing standards in separate organizations makes it easier to let the market decide the winner.
It was November 2011 and my goal for the meeting was to try avoid a battle between standards for wireless charging of mobile phones. This is the story about the standards battle between the Wireless Power Consortium and Powermat.
Products with a strong network effect are notoriously difficult to introduce. Adoption is slow compared with other products. For such products, a successful market introduction often requires cooperation between companies.