Two interface standards will compete for adoption when they target the same application and are mutually exclusive (cannot be combined in a single product). Managing competing standards in separate organizations makes it easier to let the market decide the winner.
Proprietary or open standard? A case study
It was November 2011 and my goal for the meeting was to try avoid a battle between standards for wireless charging of mobile phones. This is the story about the standards battle between the Wireless Power Consortium and Powermat.
Network effect: difficult market introduction
Products with a strong network effect are notoriously difficult to introduce. Adoption is slow compared with other products. For such products, a successful market introduction often requires cooperation between companies.